Better understand the market for sales content management

Gartner Market Guide To Digital Content Management For Sales

We are proud to announce that Showpad has been included in Gartner’s 2016 Market Guide for Digital Content Management for Sales.

Gartner designated Showpad as a representative vendor across all evaluated sales use cases, including: content repository management, content development, content delivery, sales analytics, and sales process integration.

Published annually, Gartner's Market Guide for Digital Content Management for Sales is designed to help IT leaders better understand the market for sales content management for sales professionals. Specifically, Gartner advises that the marketing guide is most relevant to software buyers who need sales content solutions for long cycle B2B and B2C sales processes, or for transactional sales processes (e.g. detailing merchandisers on the retail selling floor).

According to Gartner analysts: “Digital sales content management applications encompass repositories, authoring tools, collaborative environments and interfaces, for publishing, versioning, and presenting content to help salespeople (both direct and indirect) efficiently and effectively develop and close business. These applications improve the delivery of sales collateral and other content to salespeople, or to improve engagement with prospects and clients.” 

Download your copy of Gartner’s 2016 Market Guide for Digital Content Management for Sales: click here.


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