Webinars and demos

Align sales and marketing to a common goal with Showpad webinars

Upcoming Webinars On Demand Webinars Product Overview

Upcoming Webinars

Digital Transformation – Beyond the Buzzword

Digital Transformation – Beyond the Buzzword

Presented by: Benoit Somers, Salesforce | Sven de Meyere, Showpad
When: September 26th - 5pm CEST / 11am ET / 8am PT

Successful digital transformations focus on the sophisticated buyer and use technology to grow business models. According to Forrester, digitally mature companies experience higher traffic, increased lead generation, and greater conversions.
In the run up to Showtime17, the largest Sales Enablement conference in Europe, we're talking to Benoit Somers (Sales Director at Salesforce) and Sven De Meyere (Head of digital at Showpad) about how digital transformation can keep businesses from becoming obsolete.
Register Now

Les 10 leçons à retenir de Showtime17 (FR)

Les 10 leçons à retenir de Showtime17 (FR)

Presented by: Jacques Sciammas, Selling to Executives | Mo Ghaucha, Showpad
When: 11 Octobre - 10h00

Dans ce webinaire, Jacques Sciammas (président, Selling to Executives and Executive Resources Group et président du Jury du SAM Awards 17) et Mo Ghaucha (Senior Enterprise Account Manager South Europe, Showpad) analyseront et partageront les points importants des keynotes de Showtime17, afin de vous aider à cibler plus efficacement les investissements et points d’attention pour développer les performances de votre force de vente.
Register Now

What Reps and Managers Want Most to “Hit the Number” in 2018 (NA)

What Reps and Managers Want Most to “Hit the Number” in 2018 (NA)

Presented by: Dario Priolo, Sales Performance international | Cedric de Vleeschauwer, Showpad
When: October 26th - 12PM EST/ 1PM ET / 10AM PT

In this webinar, SPI’s Dario Priolo and Showpad’s Cedric De Vleeschauwer will share highlights of the results of this year’s survey. They will breakdown the findings to help you more effectively target sales force investment and development to create more demand, win more deals, grow accounts, and drive higher overall performance.
They will also share their framework for gathering sales force input to enhance your planning and budgeting processes. As a result, you will make more informed decisions with greater confidence in your 2018 sales improvement efforts.
Register Now

What Reps and Managers Want Most to “Hit the Number” in 2018 (EMEA)

What Reps and Managers Want Most to “Hit the Number” in 2018 (EMEA)

Presented by: Dario Priolo, Sales Performance international | Cedric de Vleeschauwer, Showpad
When: October 26th - 1PM CET

In this webinar, SPI’s Dario Priolo and Showpad’s Cedric De Vleeschauwer will share highlights of the results of this year’s survey. They will breakdown the findings to help you more effectively target sales force investment and development to create more demand, win more deals, grow accounts, and drive higher overall performance.
They will also share their framework for gathering sales force input to enhance your planning and budgeting processes. As a result, you will make more informed decisions with greater confidence in your 2018 sales improvement efforts.
Register Now

The death of the salesman

The death of the salesman

Presented by: Pieterjan Bouten, Showpad
When: November 21st 7pm CET / 1pm ET / 10am PT

A big part of the buyer journey is completed digitally by researching product information online and tapping into networks and connections. But when you are bringing to market a product or service that is expensive, complex, involves price negotiations, installation or additional services the buying experience and quality of sales interactions will be the defining part in getting to a successful outcome.
Register Now

On Demand Webinars

7 sales enablement benefits for the medical sector

7 sales enablement benefits for the medical sector

Presented by: Didier Celestin - Nabling | Kristina Sutton - Showpad

Besides the obvious advantages of a sales enablement solution in your sales effectiveness program, discover 7 other unexpected benefits that Medical Device and Healthcare companies find when dealing with constantly evolving competitive or regulatory challenges.
Watch Webinar

How To Use Content Throughout Your Customer’s Buying Journey

How To Use Content Throughout Your Customer’s Buying Journey

Presented by: Sales for Life | Showpad

The buying journey is no longer a linear path. Instead there are curves, turns and twists that make buying – and selling – more complicated than ever before.
Sales for Life and Showpad join forces in our next webinar to discuss how your sales organization can tackle a tough buyer journey using content from discovery to decision.
Watch Webinar

Digital sales enablement: Boosting relationships with HCPs

Digital sales enablement: Boosting relationships with HCPs

Presented by: Michael Johnson, Global Leader — Digital Marketing & eCommerce, Halyard Health

Sales reps have only a few minutes to meet face-to-face with HCPs, so it’s crucial to offer value – and quickly. Join this webinar to learn how sales enablement will facilitate more dynamic, engaged conversations at every stage of the customer journey.
Watch Webinar

How to get executive buy-in for sales enablement

How to get executive buy-in for sales enablement

Presented by: Catherine Schalk - Inkwazi Kommunications, Kunal Mehta - Infoblox Inc., Stefan Bartsch - Showpad

Whether you are a talented development professional, product manager, business ops or sales guru, everybody wants a seat at the executive table. The people who do have that desired seat are the ones that are capable of taking off their functional hat and being in the room as a business leader – someone who truly understands where the business is, the vision of where the business wants to go and how to get there.
Watch Webinar

The death of the Salesman (Dutch)

The death of the Salesman (Dutch)

Presented by: Pieterjan Bouten - CEO & Co-Founder

The rise of technology and limitless access to information are changing buyer behavior dramatically.
Today’s B2B buyers are more informed and more demanding. They have more choices and less time. In the past, businesses had a knowledge advantage over their customers. This advantage has vaporized, and has changed the role of salespeople in the buyer’s journey. Most sales teams are not ready for this transformation. In fact, they’re struggling to be successful, with over 50% of B2B salespeople not achieving their quota in 2016 (CSO insights).
Watch Webinar

How Innovative content can help sales close more deals

How Innovative content can help sales close more deals

Presented by: Henrik Dubois - Sandberg Trygg, Hendrik Isebaert - Showpad

The future of sales looks very different from the past – and we want to help you prepare for it.
Whilst many B2B marketers are focused on how they feed the top of the ‘funnel’, you cannot ignore the rising requirement for marketing to better enable sales and business development teams at the bottom.
Watch Webinar

VERTRIEB 4.0 – Die neuen Regeln der digitalen Wirtschaft (German)

VERTRIEB 4.0 – Die neuen Regeln der digitalen Wirtschaft (German)

Presented by: Holger Schmidt - Digital economist | Orhan Dayioglu - Sales Transformation Leader

In der Ära des “ermächtigten” Kunden stehen Vertriebsmitarbeiter vor der Herausforderung, an jedem Touchpoint den relevanten Mehrwert aufzuzeigen. Die Rolle des “Verkäufers” wandelt sich weg von der Transaktion, hin zur Beratung.
Watch Webinar

How to get your sales team out of the Stone Age

How to get your sales team out of the Stone Age

Presented by: Marc Dijkstra - Agilitude | Piet Saegeman - Showpad

Buyers have changed. Is your sales team prepared?
Buyers today are more informed than ever. By the time they talk to a salesperson, they have already gathered a lot of information online. Sales reps need to adapt to conversations with more informed, empowered prospects.
Watch Webinar

Why you shouldn’t outsource your content strategy

Why you shouldn’t outsource your content strategy

Presented by: Jelle Annaars - Content Marketing Coach at Supercontent | Mario Haneca - Director Strategic Events at Showpad

5 reasons why mapping your content to the buyer journey is the core business of your marketing team
Watch Webinar

The future of AI in sales enablement

The future of AI in sales enablement

Presented by: Louis Jonckheere, Co-Founder & Chief Product Officer, Showpad

AI is fast emerging as a game-changer in the sales enablement landscape. In this webinar, learn how artificial intelligence can remove a lot of the guesswork in sales and enable reps to focus on value-driven conversations.
Watch Webinar

Aligning Content to Revenue: Is Your Content Going to Waste?

Aligning Content to Revenue: Is Your Content Going to Waste?

Presented by: Emma Acton, Senior Director EMEA Marketing, Showpad

Companies around the globe spend over $5.2 billion annually on content creation – yet 70% of that content goes unused by sales. In this webinar, find out how to make sure sales finds value in marketing content and actively uses it.
Watch Webinar

Beyond the Classroom: Why Sales Training is Close to a Tipping Point

Beyond the Classroom: Why Sales Training is Close to a Tipping Point

Presented by: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions

Four out of five companies say their sales team don't get the training they need. Watch this webinar to discover why sales training is close to a tipping point and learn actionable ways to give your reps custom learning paths to drive sales growth.
Watch Webinar

Product Overview

Product Walkthrough

Product Walkthrough


Join a free webinar to find out how Showpad can help you to activate your content and guide your sales teams to deliver true business results. All these sessions end with a live Q&A, so come prepared with questions.
Watch Webinar

Sell smarter.

Start free trial