March 17, 2021
Updated: March 30, 2021

The Top 10 Sales Enablement Events to Attend in 2021

Sales reps take quote attainment seriously, but the tips, tricks and best practices used to achieve it aren’t always obvious. Professional growth — whether that’s working toward the next title, skill development or keeping up with advancing technology — is imperative to a rep’s success. One of the most popular ways to grow in the industry is by attending sales enablement events and conferences. 

Reps get the opportunity to brush up on best practices and learn new sales techniques from enablement experts. And because most events will take place virtually, you can attend conferences across the globe — right from your home office.

We’ve updated our list of recommendations for sales enablement conferences and events to attend. Each unique event offers actionable takeaways that will give you a look ahead into sales effectiveness and growth in 2021.

UPDATE: Due to the ongoing COVID-19 health crisis, nine out of ten events on this list are being held virtually.

Tenbound Sales Development Conference

March 24, 2021

The Tenbound Sales Development Conference brings together professionals of all levels including VPs, Directors, SDRs, Marketers and C-Level Executives. Tenbound offers a day of learning and networking 100% focused on sales development with the top minds in our industry. Speakers announced so far include Drift’s Director of Product Marketing, Maggie Crowley and Sendoso’s Lead of Inside Sales, Joe Venuti. See the full speaker lineup by clicking on the link above.

AA-ISP Virtual Sales Summit

April 20-21, 2021

The goal of AA-ISP’s Virtual Sales Summit is to provide the sales community with solutions to the challenges facing you and your teams. The two-day conference was created with reps and leaders in mind. With the world of sales changing, the Virtual Sales Summit will give you real-life examples of how to adapt your skills and tech stack, learn to overcome new objections and obstacles, and ultimately, thrive in our new virtual world.

Forrester B2B Summit, North America

May 3-6, 2021

Forrester’s B2B Summit leverages the insights, analysis and experience of the brightest B2B minds to spark your curiosity, shape your strategy and fuel double-digit business growth. Top analysts, inspirational thinkers, innovative technology providers and more than 3,000 attendees will come together as a community to learn from each other and begin planning bold strategies for success in 2021. B2B Summit promises to provide you with the unbiased perspective, inspiration and real-world solutions you need to accelerate with pace and purpose toward a future of growth.

Sales Enablement Festival

May 4-6, 2021

Whether you’re new to enablement, a seasoned professional, or just curious as to how the pros do it, Sales Enablement Festival has got you covered. Guest speakers will share details behind their innovative ideas to help inspire your next move in enablement. The festival boasts 30+ revenue and enablement leaders and 20+ hours’ worth of action-led presentations over the course of three days. 

Experts will dive into topics that range from transitioning to the ‘new normal’ to building and optimizing your enablement teams. You’ll walk away with plenty of new ideas, solutions and tools on how to further your sales enablement strategy.

Gartner CSO & Sales Leader Conference

May 17-18, 2021

Gartner CSO & Sales Leader Conference is a comprehensive program designed for chief sales officers and their sales leadership teams focused on sales strategy, sales enablement and sales operations. Sales organizations everywhere are facing uncertainty stemming from a pandemic, economic and geopolitical pressures coupled with shifting customer expectations, buying behaviors and an evolving technological landscape. 

At Gartner CSO & Sales Leader Conference 2021, you have the unique opportunity to learn from the most progressive sales organizations as well as cutting-edge Gartner insights into virtual selling, strategic planning, lead management/demand generation, manager effectiveness, key account management and digital business transformation.

Unleash 2021

May 11-13, 2021

Unleash 2021 promises to teach you everything you need to know to win customers in this new era. With live sessions covering a variety of topics, you’ll learn new go-to-market strategies, get deeper funnel insights and walk away with exciting actionable takeaways for your entire revenue organization.

ATD 2021

Salt Lake City, UT | August 29 – September 1

ATD 2021 is the world’s largest talent development conference. With 7,000+ attendees spanning over the course of 3 days, the conference brings the training and development industry to life by gathering together the game changers shaping the industry as well as all talent development practitioners.

Spring Soireé

April 28, 2021

The Sales Enablement Soirée was designed to give you a chance to hear from others that are walking in your shoes, and to build long-lasting relationships. Thought leaders that live and breathe sales enablement take the stage to bring their tips, tricks and best practices directly to you — virtually. 

Experts will cover topics including how to drive productivity, scale success and more. Join in this live online setting to learn practical strategies for making the most of your sales enablement programs and demonstrating business impact, with real-world tips you can act on today. 

ATD SELL (Sales Enablement Leadership & Learning)

Las Vegas, NV | October 11-13, 2021

ATD’s SELL 2021 Conference caters exclusively to sales enablement professionals. This two-day event features sessions on the most essential topics for all sales enablement professionals and will bring best practices, actionable insights and practical resources.


Date to be announced

Last year, Showpad’s TRANSFORM was a huge success, hosting 4,000+ registrants attending 30+ sessions. No other event connects you with the largest community of sales enablement professionals. TRANSFORM gives you free access to a lively mix of live keynotes, on-demand breakout sessions and interactive networking opportunities. No matter your schedule, location or interests, the conference is the must-attend event for any sales enablement pro.

Stay tuned on Showpad’s LinkedIn and Twitter for updates on TRANSFORM 2021.