This week Showpad hosted Transform18, North America’s largest sales enablement conference. One of the highlights of the event was the first annual Transform Excellence Awards, a program designed to recognize and promote best-in-class sales enablement deployments from customers and partners who are true leaders and innovators in their industry.
Nearly a dozen companies were nominated in the following three categories:
- Business Impact Excellence: A company that has heavily invested in their sales enablement strategy to bridge the gap between marketing and sales and enhance productivity on the buying and selling experience.
- Scaling Success Excellence: A company demonstrating extraordinary performance in improving sales effectiveness through on-boarding, new product launches, sales methodology changes, cross-sell and up-sell initiatives to create ongoing sales success.
- Innovation Excellence: A company showing the greatest creativity by using Showpad solutions in strategic initiatives that impact business performance beyond traditional sales enablement.
Liz Carten, Showpad’s Head of Global Customer Success and Carthey Van Dyke, Customer Success Team Lead at Showpad, presented the awards onstage in front of a full room at the Loews Hotel in Chicago.
The winners for each category are:
GE Healthcare: Business Impact Excellence
With a diversity of customers, products and sales roles across the GE Healthcare business, the company didn’t have a reliable solution for sales reps to prepare, show and send content. In the past, the company tried to solve this problem with custom apps or underfunded internal efforts that either broke or weren’t widely adopted.
After partnering with Showpad, GE Healthcare rolled out the solution to almost 1,000 sales users in five months. It experienced 60 percent adoption within the first two months which increased to 75 percent in the first five months. Showpad enabled GE Healthcare to discontinue its old way of finding content, Salesforce libraries and is now part of an omni-channel marketing strategy that includes tradeshows and the company’s website.
PerkinElmer: Scaling Success Excellence
With a sales enablement team of one, PerkinElmer chose to work with LearnCore to effectively scale onboarding and ongoing product training.
Since partnering with LearnCore, the PerkinElmer team now delivers a consistent, scalable training program, regardless of team members’ location. New teams are onboarded faster and product managers have experienced a significant time savings.
SunPower: Innovation Excellence
SunPower wanted its channel partners and internal sales reps to provide unparalleled experiences to homeowners and businesses across the world. In order to do this, it needed a way to distribute content to its internal sales reps and its large residential and commercial dealer network of more than 450 dealers. SunPower launched a Showpad pilot of 30 users, then did a large launch to its dealer network in spring 2016. This year, SunPower expanded the use of Showpad beyond North America to EMEA.
SunPower’s results are impressive. Its dealers’ close rates have increased as much as 75 percent since implementing Showpad, and the internal sales team achieved a 57 percent increase in residential sales performance in one year. In addition, SunPower has reduced its use of traditional print marketing materials by more than 30 percent so far. Finally, reps have experienced a significant time savings by using Showpad — a minimum of six to eight hours per week.
The winners of the first annual Transform Excellence Awards join the honorees from Showtime18, our EMEA event held at the Ghelamco Arena in Ghent last month.
Congratulations to all of the Transform Excellence Award winners!