Podcasts have been increasing in popularity over the last several years. Covering everything from true crime, to comedy, to reality television, this newer media has taken off as a way for people to stay informed about a range of topics. Additionally, more podcasts are popping up that focus on optimizing sales and improving buyer relationships.
Business is changing, and traditional sales and marketing methods are going out the door. Sales teams are trying to stay up to date with the latest technology in order to stay relevant and connect with customers. Sales enablement podcasts provide easy and affordable access to information about the latest sales and marketing methodologies, and how to brush up on a variety of skills.
The following podcasts offer insights and advice on changing your sales and marketing approach to increase growth across your organization, each with its own unique perspective.
The Brutal Truth About Sales & Selling
With a strong focus on B2B sales and selling, this podcast focuses on the Maverick Sales Method, modeling some of the best salespeople and how they succeed in the industry. Host Brian Burns has over two decades in the business, sharing his tried and tested approaches in all aspects of sales.
Sales Enablement Lab
The world of sales is rapidly changing, and with that in mind, this weekly podcast is dedicated to teaching listeners how to see fast, incremental sales growth. This sales and sales enablement podcast offers ideas on how to ramp up your day-to-day sales performance and enhance productivity on your team.
Make It Happen Mondays
As the founder of JBarrows Consulting, John Barrows gives notable sales advice and tricks, bringing in industry leaders to discuss ways to close more business. With reputable clients such as Okta, Salesforce, and LinkedIn, you can count on Barrows’ experience to enhance your sales strategy.
Most people are never completely satisfied with their sales approach; seeking out ways to improve. Host Andy Paul brings on sales experts to share their insights and experiences in coaching, marketing, and personal development. His actionable strategies can generate extensive value for your customers, regardless of your role.
Get in the Door
As any sales person knows, it isn’t always easy to find the ideal customer. Gaining the attention of your prospective client is the first step in any potential sale. Steve Kloyda shares personal stories with his audience on how to build and foster relationships with future customers. Through his podcast, he discusses how to get in front of the client and seal the deal.
Approx. 20 Min
Each episode of the B2B Growth podcast features an interview with a senior sales or marketing leader discussing account based marketing, sales enablement, aligning sales and marketing, increasing sales productivity and a host of other topics.
In the Arena
Approx. 35 Min
Anthony is a well-known sales leader, author and keynote speaker. His podcast features interviews and real-world advice from sales leaders and productivity experts like Mark Hunter, Chris Brogan and David Allen.
Podcasts are an example of contemporary media that help listeners expand their horizons in learning through technology. Though the differing perspectives across these podcasts may exemplify characteristics you see in your own sales strategies, they also offer new and fresh ideas that will achieve new levels of success for your company. In order to get ahead of your competitors, tune in and start listening.