February 22, 2017
Updated: January 7, 2020

8 Sales and Marketing Trade Shows to Look Forward to in 2017

With hundreds of tradeshows and conferences slated for 2017, you might have trouble narrowing down which ones are right for your team. That’s why we decided to give you Showpad’s list of the top 8 remaining events to check out this year. Whether you’re looking to network, learn tricks for a killer content strategy, or brush up on sales enablement, we’re sure you’ll find the perfect event.

Revenue Summit 2017

This is where you come for the latest insights on how to run your programs at scale and move the revenue needle.

  • When: March 7-8, 2017
  • Where: San Francisco, CA
  • Who should attend: Marketing and sales teams, individual marketers and sales reps
  • Major takeaways:
    • Tactical tips on how to ramp your reps, grow your sales team, and measure their results
    • Latest insights on how to drive revenue in your organization through marketing and sales alignment
    • Benchmarks for implementing account-based marketing into your strategy

Intelligent Content Conference

Attend this event to improve your content strategy and drive ROI.

  • March 28-30, 2017
  • Where: Las Vegas, NV
  • Who should attend: Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists and managers
  • Major takeaways:
    • Ways to future-proof your content strategy, featuring panelist Louis Jonckheere, head of product and co-founder of Showpad
    • Methods, standards, tools and technologies to deliver the right content, at the right time, to anyone, over any channel, on any device
    • Advice for optimizing a guaranteed lead program

Sales 3.0 Conference

Register for this event to learn how to create new bookings and pipeline for your team.

  • When: May 1-3, 2017
  • Where: San Francisco, CA
  • Who should attend: Managers and directors of sales and sales operations, sales enablement and marketing
  • Major takeaways:
    • Keys to executing a conscious pivot
    • Strategies for driving results by combining data and sales conversations
    • Tips to creating a mentally tough sales team

Gartner Digital Media Conference

This is where you come to learn how to differentiate yourself using a customer-first mindset through differentiated mediums.

  • When: May 10-12, 2017
  • Where: San Diego, CA
  • Who should attend: Marketing leaders, marketing analytics leaders, customer experience and commerce leaders, multi-channel marketing leaders
  • Major takeaways:
    • Processes B2B companies establish to grow lifetime customer value through account based marketing
    • Proof that defining purpose and social impact can increase the power of your brand
    • Methods for using mobile technology to achieve a better customer experience


MarketingProfs B2B Marketing Forum

Register for this event to learn how to nurture your customers through every phase of the marketing lifecycle.

  • When: October 3-6, 2017
  • Where: Boston, MA
  • Who should attend: Chief marketing officers, chief sales officers, directors of marketing, sales and sales enablement
  • Major takeaways:
    • Full-day workshops with hands-on exercises and online resources to help make what you learn stick
    • Best practices for marketing and sales alignment
    • Roadmap for creating a content strategy to grow your audience

Forrester B2B Marketing Forum

Sign up for this event to learn from experts and define your sales enablement strategy.

  • When: October 5-6, 2017
  • Where: Austin, TX
  • Who should attend: Chief marketing officers, chief sales officers, VPs and directors of marketing, sales, sales enablement or demand generation
  • Major takeaways:
    • Application of post-digital marketing to specific marketing tasks
    • Technologies and platforms available to deliver on marketing visions
    • 30+ sessions featuring industry experts and Forrester analysts.

CEB Sales and Marketing Summit

Check out this event to align your sales and marketing teams and unify your messaging.

  • When: October 17-19, 2017
  • Where: Las Vegas, NV
  • Who should attend: Marketing and sales leaders, sales enablement and sales effectiveness trainers and performance coaches, field and channel marketers
  • Major takeaways:
    • Access to leaders in various industries, including healthcare, pharmaceutical, life sciences, manufacturing, technology, communication, insurance, and financial services
    • Tips for using analytics in your sales and marketing strategy
    • Inside scoop about why sales enablement is important for revenue growth


This is the go-to event for all things sales, marketing and technology.

  • When: November 6-9, 2017
  • Where: San Francisco, CA
  • Who should attend: Sales, marketing, and communications leaders, including executives and managers
  • Major takeaways:
    • Free time to network with more than 150,000 thought leaders and industry professionals
    • Hands-on training with newest technology
    • Best practices for building your sales pipeline