Every organization has its own way of going to market. But the “coolest” use the latest technology to optimize their sales processes, leverage channel partners effectively, drive customer engagement and increase revenue.
To help companies evaluate technology designed to improve their G2M performance, Gartner publishes its Cool Vendor: Tech Go-to-Market report each spring. This year’s Cool Vendors help technology and service providers improve sales and marketing effectiveness and execution.
For 2016, we’re pleased to announce that Showpad was selected as a “Cool Vendor” in the Tech Go-to-Market category. Being recognized as a Cool Vendor is an incredible honor for us and we believe it shows how we stand out from our competition.
So what makes Showpad a ‘Cool Vendor’? We can’t speak for the analysts at Gartner, but we believe it’s because we help our more than 800 customers empower their direct and channel sales teams to deliver more effective sales meetings, accelerate their sales cycles, and get the insights needed to increase their sales execution and effectiveness.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publication, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.