September 21, 2020

Four can’t-miss customer panels at TRANSFORM 2020

Summer is officially over. And in many parts of the world, the temperatures are starting to drop. That can only mean one thing: TRANSFORM, the world’s largest sales enablement event, is just around the corner.

In fact, TRANSFORM is next week! On October 1-2, 5,000 sales, marketing and enablement professionals from around the world will gather (virtually) for inspiring keynotes, informative breakouts and productive networking sessions. 

If you’ve signed up for TRANSFORM, we’re confident you’ll walk away inspired, with insights, information and connections that’ll help you elevate enablement at your organization and crush your end-of-year goals.  

If you haven’t registered for TRANSFORM yet, what are you waiting for? We’ve planned an amazing agenda you’re going to love, regardless of your role. In case you haven’t heard, we’ve secured some amazing keynote speakers including:

  • Cynt Marshall, CEO of the Dallas Mavericks
  • Mary Shea, Principal Analyst at Forrester
  • Frank Cespedes, Senior Lecturer at Harvard Business School
  • Omar Johnson, Founder of OPUS United
  • Scott Santucci, Founder of Growth Enablement

And that’s just a small sampling of what’s in store at TRANSFORM. Check out the agenda to see what else we’ve got planned for you.

This year’s event is virtual, so you can safely access content and mingle with fellow attendees right from your computer at home. No masks required. Plus, it’s free, because we believe cost shouldn’t stand in the way of ongoing learning opportunities. It’s going to be a great time and we hope you’ll join us.

Learn from your industry peers at TRANSFORM

Each year, customer panels are some of the most popular (and top rated) sessions at TRANSFORM. And for good reason. Panel discussions provide a unique opportunity to get fresh perspectives on hot topics and hear what is (and isn’t) working for your sales enablement peers.

This year, we’ve planned some great panels featuring Showpad customers that have elevated enablement at their organizations. Here’s a sneak peek at some of the most popular panels.

One Less Thing to Stress About: Enabling Teams to Shine in Complex Selling Environments

Sellers in both the manufacturing and medical device industries must have knowledge of extensive product portfolios. And the majority of products in those portfolios are tangible, which means sellers require virtual assistance to effectively articulate value to buyers.

In this panel, you’ll hear from peers at Renishaw and ConvaTec as they discuss how they prepare their sellers to have engaging conversations with buyers — regardless of location. 

Scaling Sales Enablement for the Enterprise

Sales enablement plays a critical role in ensuring sellers at enterprise organizations are always prepared to have personalized conversations with buyers. But have you ever wondered how real-life enterprise organizations are successfully scaling sales enablement to deliver winning buying experiences? Industry expert and thought leader Tamara Schenk will lead a customer panel where professionals from Lanxess, Ethicon and Goodyear will share their perspectives.

Doing More with Less: How Sales Enablement Provides Oversized Value to Smaller Teams

In many cases, mid-market organizations don’t have access to the same sales enablement resources as enterprise companies. Yet they’re often expected to deliver similar outcomes. 

In this session, Showpad customers in the mid-market, including Outreach, Sana Commerce and Stas, will discuss how they’re doing more with fewer resources and how sales enablement is yielding tangible value.

Creating the Best Buying Experience in a Remote-First World

Today, the majority of sellers are working from home. It can be challenging to ensure every seller is being properly coached and set up for success. Russell Wurth, Showpad’s VP of Sales Enablement, will lead a panel discussion featuring professionals from technology companies including Collibra, CircleCI and Netskope. These sales enablement pros will discuss how their sellers continue to deliver superior buying experiences — even when buyers and sellers are working remotely.

Get your free ticket to TRANSFORM 2020

What else can you expect from TRANSFORM? Check out the full event agenda to find out. With a variety of live and on-demand content, you’re sure to find sessions you’ll love. 

But don’t delay. Time’s running out to register for a sales enablement event that’ll be like no other. Grab your free ticket to TRANSFORM 2020 today.