June 1, 2023

A marketer’s guide to better buyer insights

In today’s rapidly evolving business landscape, buyer intelligence has never been more crucial. Buyers contain multitudes. They are individuals with unique preferences, pain points, and aspirations. The ability to align revenue teams around buyer personas—deep dives into buyer needs, challenges, and goals—is no longer a mere option but an imperative for marketers seeking to drive sales growth and build long-term customer relationships. Uniting your marketing and sales teams around a common buyer understanding can lead to greater business outcomes: 50% higher content usage and 2x lead conversion rates (Content Marketing Institute).

Why you need to get to know your buyer 

Buyers expect that sellers will personalize information to fit their needs—60% of B2B buyers state that the most important aspect of an initial approach by a salesperson is they’ve taken time to consider their situation and prepare (Showpad and Bridge). Marketers need to support sellers with this customized content, and that starts by first understanding the buyer persona and buyer journey. 

To truly connect with buyers, marketers must go beyond surface-level demographics and dive into the psyche of their buyers. By harnessing the power of buyer personas, marketers can tailor strategies, messaging, offerings, sales materials, and personalized experiences that resonate on a deeper level with buyers, and build trust.

Download the marketer’s guide to better buyer personas

Learn more about how to get better buyer intelligence with, “A marketer’s guide to better buyer insights.”

This guide offers techniques to gain better persona research and buyer data, as well as practical advice about how to foster stronger customer relationships that extend beyond the initial transaction. By leveraging these insights, you can forge deeper connections, deliver exceptional experiences, and ultimately drive sales growth that propels your organization forward.