Podcast: Aligning Product and Content Marketing for the Good of Sales
Market unto your customers as you would market unto yourself.
Join us in listening to our third episode, where Varun Kohl, VP Marketing at Skycure, chats with Emma Dunstone, VP Marketing at Showpad, about how marketing organizations should treat sales like a customer.
Varun explains four Ps marketers should know (product, pricing, packaging and promotion), why retaining customers should be a big part of any marketing strategy, and why it’s important to – as we said above – market unto your customers as you would market unto yourself.
All that happens in less than 8 minutes. Whether you listen via iTunes in the car, or at home as you fold laundry, this week’s podcast will enlighten and refresh your view on how product and content marketing can come together for the greater good.