December 27, 2019
Updated: October 27, 2020

Sales Enablement News Roundup - December 27, 2019

We hope you’ve all enjoyed your holidays! 

If you are falling behind on the latest Sales and Marketing news, catch up here:

A Marketplace Shift for B2B Leaders: Service is the New Sales

Almost unanimously (96%), business leaders taking a service-over-sales approach are seeing higher profitability. Create a better buyer experience and help your sellers form superior customer relationships by making service a priority — this article shows you how.

Data Quality is Critical for Sales Excellence

AI and machine learning tools are only as powerful as the data they’re working with. Learn more about why your data may be poor, how it impacts outcomes, and how you can improve it in this piece from Forbes.

Sales Enablement Trends to Look Out for in 2020 and Beyond

Changes in Sales Enablement impact all departments and levels of your organization. For this reason, you’ve got to prepare for what’s ahead and adapt accordingly. As we’re just days away from 2020, we outline what you can expect for Enablement in this blog post. 

Today’s Top B2B Marketing Imperative: Be Authentic

Your solution could be the best, most effective in the market — but it’s trust that ultimately drives ongoing positive results. Be more authentic to develop and maintain lasting relationships with customers and buyers.

We’ll be back in 2020 for our next update!

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