Catch up on the latest sales, marketing and sales enablement news.
Over three-quarters (80%) of B2B buyers have switched suppliers in the last year or plan to in the coming year. While you might feel that you’ve done your job after closing a new deal, the work is far from over. Focus on the experience you offer your customers and be a trusted partner to keep them for the long haul.
Buyers have limited time and attention spans to listen to your pitch — so reps must be informative yet to the point when conveying your brand’s message. But how can you fully prepare every seller for in-person customer interactions? Virtual role playing allows salespeople to practice their skills in different sales scenarios.4 Killer Strategies to Reduce Sales Rep Ramp Time by 30 Days
Onboarding is a new hire’s introduction to your brand, culture and expectations. It’s also a critical time for new reps to learn as much as possible in as little time as possible — but rushing the process can result in a higher risk of mistakes and turnover. Reduce ramp time while maximizing onboarding quality with these four strategies.
While organizations agree we should be taking a customer-centric approach, most are still building marketing strategies around products or events. The underlying issue stems from structure, not mindset. According to this Forbes article, agility and re-organization will set you up for customer obsession in the years to come.