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The boundaries between sales and marketing responsibilities were historically sharply defined. Today, due to digital technologies, those boundaries have blurred — but the silos remain. How can you break them down to drive collaborative success?
Marketing and sales at odds? New hires slow to ramp up? You’re not alone. While sales enablement provides a slew of potential benefits, it’s not without its challenges. Take a look at the most common enablement obstacles professionals face and how you can mitigate them.
According to a recent Deloitte survey, “B2B buyers are being influenced by their experiences as consumers.” What does that mean? It means your sales reps need to offer unforgettable buyer experiences that generate ongoing value.
Is Your Sales Team Aligned With Your Brand?
Is there consistency in your brand story from seller to seller? Often, messaging gets lost in translation from internal marketing to front line sales. Identifying knowledge gaps and offering thorough training can restore confidence in your reps to tell your story.
Just over two-thirds (67%) of B2B companies with a formal sales coaching program experienced high revenue growth. How can you achieve this yourself? Establish a coaching strategy, set key metrics and ensure coaches have the right skillset.