November 1, 2019

Sales Enablement News Roundup - November 1, 2019

Daylight savings is this weekend! Don’t forget to change your clocks, and don’t miss the latest Sales, Marketing, and Enablement updates:

Why Digital Transformation Projects Fail and How to Overcome It

Today’s business leaders feel the increased pressure to drive growth by implementing technology. But failing to have a plan or understanding what their operations need and how to determine success leads many to fall short in their transformation. Avoid the common traps with the tips in this article.

Showpad Appoints Oracle and Marketo Veteran Helen Yu as First Chief Customer Officer

We are thrilled to announce Helen Yu is joining the Showpad team as our first Chief Customer Officer. Helen is a global tech Sales enablement leader with over 20 years of customer management and consulting experience. Read our press release to learn more about Helen’s background and her new role at Showpad.

One in Three B2B Marketers Cite Data as Critical Challenge

Dun & Bradstreet’s fifth annual Data-Driven Marketing and Advertising Outlook revealed that 84% of B2B marketers plan to focus more on data in the coming year, yet 26% say they lack insight into their customers’ journey. Discover other key findings in this MediaPost piece. 

4 Ways to Focus Your B2B Enterprise Sales Team

Enterprise sellers are facing an ever-complex Sales process; they must come to every buyer meeting with a strategy that addresses that particular buyer’s pain points. However, being this prepared requires a lot of upfront research and organization, loading more work onto their plates. So, how can you make sellers less overwhelmed? Understand why. Read more.

3 Takeaways from the World’s Largest Sales Enablement Conference

Showpad’s new Chief Customer Officer, Helen Yu, attended TRANSFORM in London last month, immersing herself in the world of Sales enablement and what it means for our customers. She shares her top three takeaways in this blog.

Remember, our TRANSFORM event in Chicago starts Tuesday, November 5th – if you haven’t registered yet, you can do so here. We hope to see you there!


Ready to make selling easier?