Sales Enablement News Roundup – October 4, 2019

October 4, 2019

Fall is upon us! These news and tips will help you revamp your Sales and Marketing strategies for continued success into the end of the year.

Artificial Intelligence Can Bring Marketing and Sales Closer Together-and Improve the Buyer Experience

Salespeople use 17 pieces of content on average to enable the selling process, according to SiriusDecisions. We all know the importance of this content, so what if we could make it even more powerful and relevant for your audience? Discover how AI allows Sales and Marketing to be more strategic in their customer outreach, and therefore provide a better buyer experience.

Intent Data: The Foundation for 4 Pillars of Sales Enablement Success

In the last five years, Sales enablement has grown exponentially. Whether you’re one of the nearly 60% of B2B companies having a formal program in place today or are just getting started, there are four pillars to live by. Learn what they are in this Business 2 Community article.    

Why Content Strategy is at the Heart of Digital Transformation

Many companies today are striving for digital transformation. Unfortunately, in the journey to get there, the original business mission-serving customers’ needs-gets lost. Get back on track with a customer-centric content approach.

Why Social Selling is the Future of Sales

Your buyers get dozens of sales calls and emails every week-it’s a personal touch that will get them to pay attention to you. Over one-fourth (28%) of companies are using and prioritizing social selling as part of their strategy, and while this number isn’t high, it shows where things are trending. Why does social selling work? Find the answers in this article.

Q&A: Nature vs. Nurture-Are Good Salespeople Born or Made?

Buyers are increasingly researching products and solutions on their own, without Sales interactions. Theresa O’Neil spoke with Digital Journal about what it takes to be a great salesperson, and how leaders can provide their reps with the tools and skills needed to succeed. 

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