June 16, 2023

How to build an effective sales enablement program

Sales enablement professionals play a critical role in empowering sales reps and driving revenue growth. However, the volume of project requests that flood in from across sales organizations can overwhelm even the most seasoned enablement experts. Enablement leads must create a streamlined process for developing sales enablement programs. This will ensure their efforts have a big impact and deliver long-term results. 

Establishing a clear process is key to effective sales enablement

Sales enablement teams are often confronted with a myriad of project requests. From sales training and sales content creation to technology implementation and process improvements, the demands on sales enablement resources can be relentless. In fact, nearly 7 in 10 enablement professionals feel like their team isn’t big enough (Sales Enablement Collective). 

Without a proper system for organizing and setting priorities, enablement professionals may feel overwhelmed or burn out. This can cause them to spread their resources too thinly across various projects. It is essential for enablement leads to create a process that supports project prioritization, development, execution, and measurement. 

Following a proven framework can help enablement functions ensure their projects are in line with overarching business goals. Doing so will maximize the impact of sales enablement activities and lead to measurable, bottom-line results.

Get the sales enablement guide to building successful programs

Ready to get started on your next sales enablement project? Download our essential guide, “6 steps to build a successful enablement project.” 

This guide offers practical advice to help you focus on the six most important steps for building a successful enablement program. You’ll learn how to develop a project that is aligned with your business goals, delivers results, and contributes to the overall success of your company. Use these insights to maximize the effectiveness of your sales enablement strategy and efforts, and to reinforce the value of enablement.