August 27, 2019
Updated: January 6, 2020

Six Questions Answered about the World’s Largest Sales Enablement Conference

TRANSFORM, the world’s largest Sales Enablement conference, is just around the corner. If you’ve never attended TRANSFORM or if you’ve joined us before, you can expect a day-and-a-half of networking with and hearing from the most innovative minds in the Sales Enablement space. Here are some FAQs and helpful links that will take you one step closer to joining the world’s largest Sales Enablement conference. 

How do I attend TRANSFORM?

TRANSFORM takes place in both the US and EMEA each year. No matter the region, attendees will be energized by content from internationally renowned keynote speakers, Showpad customer speakers, (see more about those below), their peers and Showpad executives. 

Where is TRANSFORM? 

TRANSFORM features two events in two major global cities: 

  • London, UK: October 7-9
  • Chicago, USA: November 4-6

The first day is by invitation-only while registration for the next day-and-a-half is open to all attendees. 

Who are the speakers for TRANSFORM? 

We are proud to welcome two expert guest speakers at both the London and Chicago conferences. The opening keynote presentation will be delivered by Steven Van Belleghem, Managing Partner at InSites Consulting and an author, academic, and entrepreneur. Later in the event, Tamara Schenk, Research Director at CSO Insights, will share highlights of the organization’s fifth annual Sales Enablement Study, covering current and future trends. 

Attendees will also hear from other leaders and peers from organizations building Sales Enablement strategies that enable sellers, engage buyers, and impact revenue.

What is included on the TRANSFORM agenda? 

Agendas for TRANSFORM London and Chicago are live! Sessions will cover trends in Sales Enablement, best practices for aligning Sales and Marketing teams, building and maintaining close customer relationships, and measuring impact across organizations.

What’s the TRANSFORM hashtag?

Whether you are sharing your own TRANSFORM experience or want to stay up-to-date on what else is happening throughout the two-day events, be sure to use the hashtag #TRANSFORM19!

What are the best things to do in Chicago and London before and after TRANSFORM? 

London and Chicago are both exciting, bustling cities — might as well have even more fun while you’re there! 

In London, there are the classic experiences like visiting Big Ben, the London Eye, Hyde Park, Camden Market.  While your chances of seeing the Queen at Buckingham Palace are slim, you might be better suited to grab a pint at a local pub, or sip afternoon high tea in a cozy local neighborhood. (If you need more suggestions, don’t take our word for it, check out the best things to do in London.) 

Chicago is famous for pizza, so don’t forget to stop by one of the several renowned pizzerias — Gino’s East, Pizzeria Uno, Giordano’s, Pizano’s, Lou Malnati’s, Pequod’s — and the list goes on and on. As far as landmarks, take a stroll through Millennium Park to see “The Bean” and make your way to Navy Pier to get some fresh Lake Michigan air. If you’re looking for some free options, check out this list of the must-see things in Chicago no matter the time of year. 

So, what are you waiting for? Register for TRANSFORM London or TRANSFORM Chicago today!

We look forward to seeing you in London and Chicago!

Have more questions about what you can expect at TRANSFORM? Email the team at for London inquiries and for Chicago inquiries.