September 3, 2020
Updated: October 15, 2020

Three TRANSFORM sessions you can’t miss

The countdown is on for TRANSFORM 2020, the must-attend sales enablement event of the year! TRANSFORM is always one of the highlights of the year for me, and this year will be no exception.

On October 1-2, 10,000 sales, marketing and enablement professionals will come together for two days of learning, networking and fun. This year’s event will look a little different than in year’s past. For starters, it’s completely virtual. Also, we’ve decided to make TRANSFORM 2020 free. Why? Because we don’t want cost to stand in the way of accessing great content that’ll help you level up sales enablement at your organization.

One thing that won’t be different is that TRANSFORM will be an event you’re sure to love. Whether you’re in sales, marketing or enablement, you’ll find sessions that’ll leave you inspired and full of new ideas you can put into practice. 

There will be a great mix of lively keynotes, on-demand sessions and interactive networking opportunities. And because the event is virtual, you’ll have the opportunity to build an agenda that fits your schedule and interests. 

Sessions cover a wide range of topics such as thriving in the new normal, making technology more human and interactive selling. But all sessions are tied together by a central theme: elevating enablement. 

I’m looking forward to each and every single session on the agenda. But here are four recently added keynotes and customer panels I know you won’t want to miss. 

1. Customer panel: Creating the best buying experience in a remote-first world

Today, many sales teams are operating remotely. It can be challenging to ensure every remote seller is being coached and set up for success. 

Russell Wurth, Showpad’s VP of Sales Enablement, will lead a lively discussion with panelists from technology companies that have continued to create winning buying experiences — even when buyers and sellers are working remotely. You’ll have the chance to hear what’s worked (and what hasn’t) for:

  • Mason Bradbury, Global Head of Field Enablement at Collibra
  • Jasmine Jackson-Irwin, Senior Enablement Manager at CircleCI
  • Jeff Skeldon, Senior Vice President of Sales, Netskope

2. Customer panel: Scaling sales enablement for the enterprise

How is sales enablement helping sellers at enterprise organizations have more personalized conversations with buyers? Industry expert and thought leader Tamara Schenk will lead a live customer panel that’ll share perspectives from some of Showpad’s global enterprise customers, including Joerg Hellwig, Chief Digital Officer at LANXESS and Edwin Kuiper of Goodyear.  

3. Closing the gap between revenue teams

Organizational alignment isn’t a new challenge for businesses. But COVID-19 has put a spotlight on this challenge, highlighting how critical an orchestrated approach is to success. Coordination among revenue teams goes beyond messaging consistency. It’s critical to deliver cohesive buyer experiences, repeatedly and at scale, across all customer-facing channels. 

During this live keynote, Showpad’s very own Co-founder and President Louis Jonckheere will explore how sales enablement can bring all revenue teams together, ensuring they speak the same language and are pursuing the same goals. 

Save your spot at TRANSFORM 2020

Curious what else you can expect at TRANSFORM 2020? Check out the full agenda. And be sure to check back often; we’re adding new sessions all of the time.

Don’t miss your chance to attend the biggest sales enablement event of the year — for free. Register for TRANSFORM 2020 today