Weekly Sales Enablement News Roundup – July 26, 2019

July 26, 2019

Heat up your sales enablement program this summer with these latest tips, tricks, and news!

Selling To The Modern Buyer In A Digital Age

In the Brand Lab Series Podcast, our VP of Product Marketing, Rita Patel Jackson dives into the role of women in technology, product management, the B2B vs. B2C market, and aligning sales with marketing. Listen to hear her take on it all. 

Stop Oversimplifying B2B Marketing: It’s Fundamentally Different From B2C

With inherent differences between B2B and B2C marketing, agencies are often oversimplifying the B2B buying process. 

Experts Explain How To Choose A Company For Outsourcing Software Development

Showpad co-founder and Chief Product Officer Louis Jonckheere and other experts discuss their processes for choosing the correct software development partner. Find out why Showpad decided to outsource software development. 


Should National Sales Meetings Include Sales Training?

National sales meetings can be an ideal place to learn and grow as a sales professional. Find out here how experts go into how to boost effectiveness at these meetings without overwhelming your participants. 

What Is Sales Enablement?

Need to brush up on the basics of Sales enablement? Read through this expanded guide to where we answer questions to break down the essentials of sales enablement. 

 

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