Weekly Sales Enablement News Roundup – June 28, 2019

June 28, 2019

Don’t miss these latest sales and marketing tips, tricks, and news! 

Three Tips For Incorporating AI Into Your B2B Marketing Strategy

As the newest buzzword in B2B marketing, AI has been the driving force behind the marketing innovation we see today. However, it tends to fall short of its name. Read here to see the disconnect between the value of AI and its implementation. 

Creating A Successful Sales And Marketing Partnership

Marketing and sales alignment is critical for improvement and success of a company. However, historically the relationship between these two does not exist. In this article, Debbie Qaqish describes how to fix this often ignored relationship in order to change the status quo. 

How Data Can Be Used To Empower Sales Teams

Although data is a business’ most important tool, it still isn’t living up to its potential for many organizations. Read here to find out how sales teams can use data to open up a whole new world of opportunity. 

7 Ways Sales Teams Can Set Better Goals

How does your sales team stay motivated? Goal setting energizes reps and gives them a reason to stay engaged. Discover seven new ways sales teams are bettering themselves by creating strong goals. 

How To Reach B2B Decision Makers With Account-Based Marketing 

Account-based marketing (ABM) is a strategic approach to draw attention from desired buyers. Find out some of the ways ABM helps sales organizations pitch their way to success. 

Goodbye To The Grind: How 5 Chicago Tech Sales Teams Hit Their Goals While Having Fun

Read about how our very own Katie Cantwell motivates her sales team here at Showpad. From celebrating the small victories, to encouraging her team to make measurable and attainable goals, this article features our raucous-yet-professional sales team. 

Digital Optimization Isn’t Digital Transformation

When it comes to digital transformation, are you motivated by your company or your customer? Focusing more on yourself than your customers won’t bring success in the modern marketplace. Learn here how to stay even with, or even ahead of, your competition by staying customer-centric. 

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