Weekly Sales Enablement News Roundup – May 31, 2019
Don’t miss these latest sales and marketing tips, tricks, and news!
While marketers spend so much time and effort creating compelling content for sales and other teams within your organization, that content often fails to bring the ROI you expect. Download our eBook to avoid falling into the three most common content traps.
Only 38% of sales reps feel their managers help them develop skills needed in their role. In order for your reps to advance, you need managers to advance as well. Gartner offers its insights into producing effective sales managers.
Buyers have taken control of sales conversations, putting their consumer lens on B2B experiences. Rather than viewing this as an obstacle, use it as an opportunity to rethink your processes to boost buyer engagement. Discover more in this piece.
Managing sales representatives means dealing with people and their emotions. Asking questions is the key to applying empathy and avoiding emotion-fueled confrontations. Colleen Stanley from SalesLeadership Inc. offers her advice.
CSO Insights’ Sales Enablement Optimization Study is in its fifth year. Survey responses will help to get a deeper understanding of sales enablement and how it’s prioritized in various organizations. Complete the survey to get exclusive access to the research and results.
AI is a buzzword in the business world, but is anyone actually getting it right as part of their marketing strategy? Learn how AI compares to human brand ambassadors in marketing communications.