Weekly Sales Enablement News Roundup – September 6, 2019

September 6, 2019

Fall is a time for change. These news and tips will help you revamp your Sales and Marketing strategies for continued success into the end of the year.

Selling New Products is a Matter of Will or Skill

Are your Sales reps having trouble selling new products? It’s likely not stemming from the product itself, but rather a deeper issue with sellers’ will or skill. This article explores these two categories as well as possible solutions.

Where Marketing Meets Sales-Building an Engaging Digital Footprint at Scale

Social media can be a powerful tool for sellers to engage buyers on a personal level. With help from Marketing, Sales can develop their “digital brand” to add value to client relationships. Read this piece for establishing a social selling strategy. 

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The Promise of Simplicity for B2B Marketers is a Lie

Face it: the world of B2B is complex. And while you may not necessarily be able to “simplify” the Sales process, it’s possible to prioritize tasks in order to navigate it more smoothly. Rob Hyams gives a dose of reality in this AdExchanger article.

Sales Enablement Journey: Sales Coaching

Sales coaching won’t work without commitment from management; however, there is technology that supports coaching efforts and keeps reps on their toes. Read here to see a real-world example of how to implement Sales coaching solutions.

Six Questions Answered about the World’s Largest Sales Enablement Conference

Our London and Chicago TRANSFORM events are just around the corner! Get ready for a day-and-a-half of networking and learning from experts in the Sales enablement space. Our recent blog offers some helpful information and links to get you ready for the event.

Don't miss out!