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Sales Enablement Resources

schneider-electric-sales-enablement

Blog Post

January 12, 2023

How Schneider Electric tackles sales enablement & change management on a massive scale | Maestros of Modern Selling Blog Series

Meet Ljiljana Budimir Vukicevic, Sales Enablement Digital Capability Lead at Schneider Electric. ...
Does human interaction still have a place in modern selling?

Blog Post

October 10, 2022

Does human interaction still have a place in modern selling?

Aaaah, the trusty, reliable traditional buyer journey. We all know it, use ...
grow-collaborative-sales-teams

Blog Post

July 18, 2022

It’s time to trade solo sales superstars for a team of quota crushers

For a long time sales teams were like ballet troops: Dominated by ...
Marketing Chief Buyer Advocate

Blog Post

May 24, 2022

Marketing’s new role: Chief buyer advocate

Marketers have *opinions* about salespeople. Do you? It’s OK, you’re among friends ...
A mobile phone and laptop with text that reads

Blog Post

May 16, 2022

Static Selling Is Killing B2B. Here's How To Resurrect It

Let’s take a moment of silence for all those emails and Calendly ...
headshots of Nathalie Vervaet and Rachael Pugh beside Panasonic Connect Toughbook logo

Blog Post

May 12, 2022

How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Rachael Pugh and Nathalie Vervaet have never met in person. Yet, working ...
B2B selling: Converting Targets into Engaged Buyers

Blog Post

February 25, 2022

Stop Chasing B2B Buyers And Start Engaging Them Their Way With The Buying Team Experience

Put yourself in your customers’ shoes for a hot minute. You’re a ...
Updated: February 24, 2022
buyer experience

Blog Post

February 23, 2022

Why Buyer Experience Is Way More Powerful Than Plain, Old Sales Enablement

What is ‘buyer experience’ all about and how does it relate to ...