Sales Enablement Resources
June 13, 2022
Forget the Hype: How to Actually Make Personalized Video Work
Personalized video is a buzzy topic in B2B. Maybe overly so. Like ...
Updated: June 16, 2022
June 6, 2022
How Patricia Westfall of Kaiser is leading the move from field sales to virtual selling | Building Modern Sellers Blog Series
Meet Patricia Westfall, a Senior Manager for the Sales Capability Planning & ...
Updated: May 31, 2022
May 30, 2022
The Key to Unlocking Sales Enablement Success? Integration.
Call it flattery if you want but we’re not kidding: enablement is ...
May 24, 2022
Marketing’s new role: Chief buyer advocate
Marketers have *opinions* about salespeople. Do you? It’s OK, you’re among friends ...
May 16, 2022
Static Selling Is Killing B2B. Here's How To Resurrect It
Let’s take a moment of silence for all those emails and Calendly ...
May 12, 2022
How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series
Rachael Pugh and Nathalie Vervaet have never met in person. Yet, working ...
Updated: May 2, 2022
May 2, 2022
Does the New Sales Equation Add Up for Buyers?
Ah, your buyers. Those folks who need your solution but drag their ...