While content marketing has increase in popularity, most of it has focused on top-of-funnel awareness, geared toward for people who may have never heard of your company. It's usually not for prospects who are already in the sales process.
Thing is, effective sales is often about having great, easy-to-access content. When a sales rep can pull up a personalized piece of content on her iPad in seconds to answer a prospect's question - conversations flow more easily.
If you'd like to learn how to manage effective, show-stopping sales collateral, Download our complimentary report on The Impact of Content Effectiveness on Sales and Marketing.