Per invitation only. Please RSVP below by September 15
Date: Thursday, September 26 , 2019
Location: Hoxton Hotel, Amsterdam
18:30-19:00: Arrival & Drinks
19:00-19:30: Commercial Excellence: dare to compare yourself with the best
by Ellen Bernaers, Sr. Manager Digital, Deloitte Consulting
19:30: Food & Drinks with round table discussion
Today’s Challenge for CPG Companies
Competition in the consumer goods, food & beverage industry is on the rise, and with only minor differences in product offerings between brands, creating a better buying experience is a key differentiator in B2B Sales.
A recent McKinsey study indicates that consumer package goods (CPG) companies with innovative sales and marketing teams grow at 4.1 percentage points faster compared to lagging companies. Sales teams play a crucial role in deepening one-on-one connections with prospects to ultimately become a trusted advisor.
An Exclusive dinner
Join us for an exclusive dinner as we invite marketing and sales leaders from your industry – including some of our current customers – to discuss this challenging yet exciting topic. We hope this evening will give you a vision and direction of how to redefine your sales and marketing strategy to sell the way buyers want to buy.
In addition to a lively discussion and best practice sharing within your industry, we will also make time for networking and of course to enjoy great food.
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