How Showpad helps MED-EL with its Digital Transformation
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“Showpad will help us to achieve our digital goals by giving us the opportunity to get faster feedback from the market.” Tim Heinz, Senior Marketing Manager, MED-EL Medical Electronics


The Innsbruck-based medical technology company manufactures implantable hearing systems. Changed purchasing behaviors by customers and a very complex sales process made it necessary for the company to transform its approach to the sales process and embrace a digital transformation.

Watch the entire MED-EL video customer testimonial to learn how Showpad’s Sales Enablement platform helped the company solve their business challenges.

With Showpad, the company was able to align sales and marketing and achieve:

  • Insight into the content driving deals forward with  customers
  • Better collaboration with MED-EL’s corporate headquarters
  • Drive success and staying competitive through Sales Enablement

Watch the full testimonial ↓

Roadmap to Sales + Marketing Alignment

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The Critical Role of the Front Line Sales Manager

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Building a better Buyer Experience

Our experiences as consumers are changing our behavior as B2B buyers. Yet, most sellers aren’t selling the way buyers want to buy.

The Showpad Sales Transformation Maturity Model

The Showpad Sales Transformation Maturity Model

In order to deliver experiences that win buyers, your entire organization must transform. But to do so, you must first understand your maturity today from key organizational aspects that drive this maturity. Based on the experience of veteran sales and marketing executives across multiple industries, we developed the Showpad Sales Transformation Maturity Model to help organizations understand where they are today in terms of meeting buyer expectations — and where they can go.