Companies are spending more than 25% of their marketing budgets on developing, delivering and promoting content -- and email marketing is a big piece of the puzzle.
Yet despite this investment and effort, tracking email remains a major problem. Instead of accessing reliable information to make data-driven decisions, companies are forced to rely on guestimates and “gut feels”. Fortunately, that’s where Showpad puts companies in control, and their budgets back on-track.
Showpad’s award-winning sales and marketing enablement platform makes tracking email easy and effective. At any time, marketing professionals, sales reps, managers and executives simply log into Showpad and:
Measure prospect and customer interest levels by identifying emails that generate the most engagement at the top, middle and bottom of the sale funnel
Decide when and how to engage prospects and customers based on gleaned insights (e.g. sending content, making a phone call, scheduling a meeting, etc.)
Identify key stakeholders to see who’s accessing emails – which is particularly important, since in a typical firm with 100-500 employees an average of 7 people are involved in a buying decision
Establish best practices and standards about all aspects of tracking email, such as subject lines, body content, distribution times, etc.
Improve the overall content creation process by aligning sales and marketing teams so they are working together to do what matters most: nurture prospects into customers, and customers into loyal fans
Discover why organizations around the world rely on Showpad to turn tracking email from a confusing and costly ordeal, into a streamlined, strategic and successful experience. Get a personalized free demo today.