Customer

Atlas Copco

Atlas Copco develops innovative sustainable compressors, vacuum solutions and air treatment systems, construction and mining equipment, power tools and assembly systems for its customers in more than 180 companies around the world.

With Showpad we were able to control our content globally, tailor our content locally, and reduce our time-to-market tremendously. 97% of our 200 sales people sample confirmed they could not live without Showpad anymore.
Peter Leemans , VP, Competence Development & Communications, Atlas Copco

Goals:

  • Provide access to the latest marketing content
  • Simplify content organization and maintenance
  • Ensure employees follow company branding guidelines

Approach:

  • Organized assets by geography and product line
  • Ensured access to most up-to-date content
  • Used guided selling tools to help reps hone in on audience interests

Results:

  • Reduced amount of time reps spent on admin tasks
  • Gave a 360° view of all available products
  • Identified customers ready to make purchasing decisions

About Atlas Copco

Founded: 1873
Location HQ: Stockholm, Sweden
Industry: Construction
Employees: 10,000+

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