Customer

bioMérieux

A leader in the field of in vitro diagnostics for 50 years, bioMérieux serves in more than 150 countries through 42 subsidiaries and a large network of distributors. bioMérieux provides diagnostic solutions (reagents, instruments and software) which determine the source of disease and contamination to improve patient health and ensure consumer safety. Its products are used for diagnosing infectious diseases, and providing high medical value results for cancer screening and monitoring and cardiovascular emergencies.

By equipping sales reps with an organized platform and enabling them to quickly locate up-to-date content, we are shortening their time spent preparing.
Garrett Dalton , Co-Director, Multi-Channel Marketing Communications, bioMerieux

Goals:

  • Provide access to latest marketing content
  • Align branding and messaging across organization
  • Get insight into content usage

Approach:

  • Implemented a mobile-driven sales enablement platform
  • Ensured content was always accessible
  • Organized content by geography and product line

Results:

  • Reduced amount of time reps spent on admin tasks
  • Simplified content organization and access
  • Tied content strategy to sales behavior

About bioMérieux

Founded: 1963
Location HQ: Marcy-l’Étoile, France
Industry: Medical
Employees: 5,000 - 10,000

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