Customer

Fujifilm

Fujifilm is a multinational imaging and information technology company. It is known for innovation in healthcare, graphic arts, optical devices, high functional materials and other high-tech areas.

"Using Showpad helps our sales people to be more professional. They like it because they have up-to-date content and a very professional way to show materials to customers."
Graham Leeson , Head of Communications, Fujifilm

Goals:

  • Deliver consistent message to customers
  • Drive sales efficiency and productivity
  • Support a global workforce

Approach:

  • Created a centralized content library
  • Tied content strategy to sales behavior
  • Developed more visual and video assets

Results:

  • Increased content usage and effectiveness
  • Ensured sales used assets appropriately
  • Improved customer experience

About Fujifilm

Founded: 1934
Location HQ: Tokyo, Japan
Industry: Technology
Employees: 10,000+

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