Case study: Royal Caribbean
Royal Caribbean Cruises Ltd. (“RCL”) is an award-winning global cruise vacation provider. RCL is affiliated with the Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, Pullmantur, and CDF Croisières de France brands. As the world’s second largest cruise company, RCL also partners with SkySea Cruise Line and TUI Cruises through joint ventures.
Together, these seven brands operate a combined total of 48 ships with an additional 11 on order. They operate diverse itineraries to approximately 490 destinations on all seven continents, and serve more than 5 million guests per year.