Customer

Synthomer

Synthomer is a chemical company that develops and markets polymers used in a range of industries to create and enhance everyday consumer products.

"Showpad has had a great impact on our business. [For example] by not printing marketing material, we are now saving 10% of marketing’s annual budget."
Ying Ho Lee , Marketing Manager, SBU Functional Solutions

Goals:

  • Align field sales, marketing and technical teams
  • Give fast access to the most up-to-date content
  • Unify messaging and content on a global level

Approach:

  • Digitized all marketing content
  • Created a centralized content library
  • Minimized use of print assets

Results:

  • Effectively organized and distributed content
  • Eliminated print asset costs
  • Saved 10% of annual marketing budget
Read Case Study

About Synthomer

Founded: 1952
Location HQ: Harlow, Essex, United Kingdom
Industry:
Employees: 1,000 - 5,000

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