The sales team at BakerCorp knew that to raise revenue, it needed to switch from selling products to selling solutions.
With European headquarters in the Netherlands, the company embraced this new dynamic for its pumping, filtration, and storage business. BakerCorp sells to refineries, power plants, oil and gas field owners, as well as the chemical and industrial cleaning operators servicing them.
BakerCorp understood that offering solutions is a more intelligent way to sell. To be successful required new content and improved presentations. The company realized it needed an enablement solution that would empower its sales team to focus on serving as a solution partner rather than pushing its products.
“Everyone’s using it. That changed the game for us.”