Showpad aligned Bossard's Marketing and Sales Team Leading to Higher Agility and Productivity

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Bossard is a leading international supplier of product solutions and services in industrial fastener technology. Its product range includes over 1,000,000 fasteners and customer-specific application solutions. For decades, the Bossard Sales team used an expensive 1000-page catalog as its main Sales tool.

Although the catalog was reprinted every few years, the content quickly became outdated shortly after printing. Bossard needed a way to align more closely with Sales and help them be more agile and productive.

Showpad is the key to digital sales today. Thanks to the implementation of a central Sales Enablement platform, Marketing and Sales collaboration at Bossard has dramatically improved.

Showpad has given us back the control over our own content in Marketing.