Dynapac, with U.S. offices located outside Charlotte, North Carolina, sells the state-of-the-art machines that build our roads — pavers, single drum rollers, compactors, and aftermarket products. Because its products are large and highly technical, selling requires volumes of technical specs, an understanding of the buyer’s specific needs, and dynamic presentation tools that show how products operate in different conditions and circumstances.
Yet for many years, Dynapac’s sales people used printed literature and most of it was easily dated.
It was never the right content. As soon as you printed it, it was obsolete. It wasn’t a great situation,” said Jennifer Bishop, marketing and communications manager for North America.