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HID Global

HID Global powers the trusted identities of the world’s people, places, and things, making it possible for people to transact safely, work productively, learn confidently, and travel freely. The company serves millions of customers in over 100 countries. HID Global is an ASSA ABLOY Group brand.

To maintain its leadership position, HID Global needed Salespeople to deliver a cohesive message everywhere the company operates. But, in each of its six business units, content lived in a mix of wikis, servers, software applications, and personal laptops. Salespeople spent a lot of time searching for content approved for sharing with clients. In many cases, they needed to nurture customer relationships over a long Sales cycle, which required relevant, impactful content. But no one knew exactly which content had the most impact on the buyer’s journey.

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