How KI Shortens Sales Cycles in Style Using Showpad

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Krueger International

From business offices to hospital lounges to college classrooms, Krueger International (KI) has furnished a wide range of organizations since its founding in 1941.

With six manufacturing facilities throughout the U.S. and Canada, and a sales force hundreds strong operating in North America, Mexico and Europe, the Wisconsin-based company has come a long way from manufacturing basic metal folding chairs.

Yet as KI evolved, one thing has remained constant: a belief in the power of personalization. The company prides itself on providing expert advice that is customized to customers’ needs.

With help from Showpad, KI lives its values at every point of the customer journey to deliver an exceptional buying experience.

"It's far more efficient for the sales reps to deliver content and move the initial sales process along more quickly."