Sprout Social prides itself on helping businesses build stronger customer relationships.
As an industry-leading social media management platform, Sprout provides its customers with powerful publishing, engagement, analytics, social listening, and employee advocacy tools designed to create real connections and optimize performance.
Unsurprisingly, the Chicago-based software company was eager to do the same for its own organization, namely by better understanding how its Sales team was leveraging marketing materials.
Using Showpad, Sprout was able to do that and much more.
"We recently rolled out a new set of proposal templates for all of Sales to use, and it's a requirement that you send it through Showpad because we’ve seen such success in terms of actually accelerating the close."