Thales Avionics is a multinational organization that operates the world’s farthest- reaching satellite telecommunications network, providing voice and data services on a global scale. Salespeople at its headquarters in France must demonstrate the functionality and value of the company’s on-board navigation and communication terminals to the land, aviation, and maritime markets.
Before Showpad, the sales enablement team only had email to communicate with potential customers all over the world. Not only did the company need technology that could work well in real time with customers in different countries and time zones, it wanted a solution that was flexible and reliable — two factors the company struggled to find with different vendors.
To have access to marketing content in real time, rather than scramble through different media, was so important. Showpad created a one-stop shop where everyone could get what they needed — and fast.