TVH Group is a leader in replacement parts and accessories for material handling and industrial vehicles, new and second-hand forklifts, new and second-hand aerial work platforms and internal handling equipment. The global company’s product line is made up of over 10,000 SKUs, primarily sold to mechanical purchasers and industrial material handling customers.
After providing its sales team tablets in 2011, TVH Group realized they needed to arm their sellers with more than just hardware. With Showpad’s sales enablement solution, the organization could organize and distribute product information and sales collateral on 600,000 different items in stock in the warehouse.
“Tablets have many functionalities and they can be very powerful. We needed to enable our sales team in a different way than simply giving them the hardware.”