Our Company History

Our Company History

It all started in 2011 in a historic town in Belgium. And what a ride the last eight years have been! Learn more about the explosive growth that has brought Showpad to where we are today — the all-in-one sales enablement platform.


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Showpad was founded in 2011 by Pieterjan (PJ) Bouten, Louis Jonckheere, and Peter Minne, who became close friends while working together at Netlog (the European version of Facebook before Facebook became available in Europe). After founding and growing In The Pocket, an agency focused on developing mobile apps, PJ, Louis, and Peter uncovered a large market need for organized mobile content distribution backed by credible tracking and analytics. With their expertise in building consumer-facing apps, they developed Showpad.

After more than doubling revenue every year for the past four years, Showpad has raised more than $120 million in funding to propel its explosive growth and to extend its position as an industry leader.

In 2017, Showpad opened its U.S. Headquarters in Chicago.

In 2018, Showpad acquired LearnCore, the leading provider of sales training and coaching software, to supercharge the buyer and seller experience. With this acquisition, Showpad delivers the first unified sales enablement platform that combines sales readiness, smart sales content, and powerful sales engagement capabilities to drive meaningful conversations and increase sales.

Today, Showpad has more than 350 employees in headquarters in Ghent and Chicago and offices in London, Munich, San Francisco, Portland, and Wroclaw. We have 1,000 customers in 50 countries, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck.