Showpad Appoints Jon Borgese as Chief Marketing Officer

March 15, 2023

Former Front, LivePerson, and Intermedia exec will strengthen Showpad’s market leadership

Showpad, the global leader in sales enablement technology, has appointed Jon Borgese as its new chief marketing officer (CMO). Jon brings more than 15 years of marketing leadership experience from high-growth tech companies including Front, LivePerson and Intermedia.

As CMO, Jon will be responsible for building on Showpad’s strong foundation in the sales enablement category. This includes improving awareness of Showpad’s Enablement Operation System (eOS™) and corresponding messaging through the lens of customer challenges and pain points. 

Most recently, Jon oversaw marketing at Front where he helped drive revenue growth that led to the company’s series D financing round and unicorn valuation. Prior to Front, Jon led marketing and sales development for LivePerson, a publicly-traded Conversational AI company. During his four-year tenure, the company doubled revenue.

“We’re thrilled to have Jon as part of our executive leadership team,” said Hendrik Isebaert, CEO of Showpad. “Jon brings a unique mix of skills and experiences. He’s incredibly customer-centric and analytical with a successful track record of leading marketing teams at both public and private tech companies. I’m confident that he’ll be a driving force during this next stage of growth for Showpad.”

“Showpad’s technology solves critical sales and marketing challenges that I’ve experienced first hand,” said Jon. “In the current macro environment, efficient growth is more important than ever. Addressing core challenges related to sales content management, training and coaching, and buyer engagement will benefit a company’s top and bottom line. I’m excited about uniting sales and marketing teams to deliver exceptional customer experiences that deliver impactful business outcomes.”


About Showpad 

Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS™) that aligns sales and marketing teams around impactful content and powerful training, enabling sellers to engage with the modern buyer and generate the insights needed to continuously improve conversion rates. Showpad’s engagement applications lay the groundwork for impactful buyer interactions, while the platform’s training and coaching tools help to create informed, upskilled, and trusted advising teams. The data and insights generated fuel continuous learning and improvement, leading to more valuable content, more prepared sellers, better conversations and faster conversions. The bottom line impact: sellers close more deals, faster with Showpad.

Partnering with organizations of all sizes and maturity levels in more than 50 countries, Showpad supports strategic alignment and efficiency across revenue teams. From SMEs to enterprise brands such as Dow, GE, Honeywell, Johnson & Johnson and Coca-Cola EuroPacific Partners, Showpad is a proven revenue accelerator.

Dual-headquartered in Chicago, IL and Ghent, Belgium, Showpad is powered by a global and diverse workforce. For more information, visit

Showpad Appoints Jon Borgese as Chief Marketing Officer