Sell the way buyers want to buy. Bridge the gap between sales and marketing by creating one centralized location that lets sellers discover, present and share the latest, on-brand content in visually engaging experiences.
Centralize and manage your assets with ease
Manage all your sales content in one place. Just as it bridges the gap between sales and marketing organizations, the Showpad platform bridges the gap between sales and marketing technology stacks. Connect with your existing CMS or DAM systems, and import or synchronize your entire file library. Manage your content efficiently, and quickly notify your teams of any updates – making the right content easy to find for the right people at the right time.
Manage content with ease
Even at scale, Showpad’s intuitive interface and elaborate configuration set allows marketing teams to quickly equip sellers with the tools they need. Leverage metadata such as tags, granular file permissions, compliance settings and user settings or content divisions to manage your sales assets efficiently. Present information to both direct and indirect salespeople in a hyper-targeted and localized way, and gather feedback on existing content.
Deliver AI-driven content recommendations
With Showpad, sellers spend more time selling and less time searching for content or preparing for meetings. Surface the most relevant content at the right time, with content recommendations based on marketing rules and machine learning. Showpad’s smart, AI-driven search and additional filtering allow sellers to quickly find the content they need to drive any deal forward.
Present content in context
Customers are bored with traditional presentations tucked away in folder structures. It’s not just about what you present, but also how you present it. Move beyond the standard pitch, and guide buyers through the sales process with personalized content delivered through visually engaging experiences or even augmented reality.
Collaborate with buyers
Instantly find, personalize and share content, whether you’re on the road, in the office or at a tradeshow. Use your favorite mobile device, Outlook or Gmail, your CRM or a browser, and let the data guide you in making the biggest impact. You can also collaborate with buyers by sharing content through branded microsites, where they can collaborate with you and involve other decision makers.
Measure sales and marketing effectiveness to optimize impact
Improve sales productivity by understanding how salespeople and prospects interact with your content. Content usage data fuels recommendations to help salespeople sell intelligently, even in situations where they aren’t fully trained. And sales managers can use this data to identify how top performers are using content and coach accordingly. Make content decisions based on usage and revenue data, and create winning content that sales loves using.