Enablement 101
and the state of selling


Sales Enablement during unpredictable times:
What’s in YOUR skill set?

Recession. Supply chain chaos. M&A. Inflation. These are challenging times. So how can sales leaders stay calm and drive growth? Watch Forrester guest speaker Peter Ostrow’s exploration of:


  • 2023 sales enablement priorities – and how to embrace sudden change
  • How sales enablement can ‘speak executive’ to earn C-level buy-in
  • The four core sales enablement responsibilities
  • Key metrics the C-suite should use to evaluate enablement success.

Watch the webinar ↓

The events happening in the world have caused a ripple effect in the trust established in your workplace:


of sellers say deals have been lost or stalled in the past year due to a key stakeholder’s departure from a client or prospect company.1


of buyers say sellers don’t have enough knowledge of their unique business needs.2


of sellers feel fatigued when thinking about facing another day at the job3

(1) Jeff Davis: How Sales Can Win Before 57% of the Buyers Journey is Over
(2) LinkedIn Sales Solutions: Global State of Sales 2022
(3) Showpad webinar: Enablement 101 and the state of selling (this webinar)

3 ways sales enablement can help in 2023.

3 ways sales enablement can help in 2023.

Now is the time for your sales enablement team to elevate their game, boost their profile, and drive greater impact across the enterprise. So as sales enablement leaders look to catch their stride in 2023, Forrester says there are three trends to focus on:

  1. Mapping out role-specific competencies based on the best players you already have
  2. Enhancing company culture by fostering an environment that encourages trust, authenticity and transparency
  3. Re-evaluating seller compensation based on factors that support business goals and revenue growth.