Enterprise Sales Team Management

In a nutshell, enterprise sales enablement means equipping sellers with the right resources to shorten the sales cycle, increase win rates, and sign bigger deals.  Enterprise sales enablement, as a function, evolved in response to the evolution of the enterprise buyer. With a wealth of information available online, enterprise buyers are in more control of the buying process than ever before. In many cases, enterprise buyers can be more than halfway through their journey before they reach out to a seller. 

What does this mean?  It means that enterprise sellers must take the initiative to reach out to enterprise buyers, winning the buyers’ attention much earlier in their journey.  This is a task typically associated with marketing.  So, sellers need to think more like marketers, and marketers need to think more like sellers – about the day-to-day experiences of enterprise buying and selling.

Enterprise sales enablement is providing customer insights, content and coaching to your sales team throughout the enterprise selling process. Sales enablement is the process of providing your sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers. 

Ultimately, the goal of sales enablement is to align the interdependent elements of sales, marketing, customer support, product management, brand management, legal, and human resources to boost seller productivity and improve the buyer experience. In a nutshell, sales enablement strategy is to provide salespeople with what they need to successfully engage the buyer throughout the buying process.

Showpad is a global leader in revenue enablement technology, providing teams with a modern selling solution for maximizing hybrid sales. In more than 50 countries, customers rely on the Showpad platform to empower their teams to be at their best. Showpad has been named a Strong Performer by Forrester’s Wave for Sales Content Solutions, recognized as a top 10 software company by G2, and listed in Deloitte’s Fast 50 and Inc Magazine’s 2019 Best Workplaces.

Showpad will support your current needs and future growth because we help prepare sellers by making it easy to find the latest on-brand content in a central location for every opportunity. Showpad also supports sales onboarding, training, and coaching to maximize teams’ productivity, increase active selling time, and accelerate sales rep onboarding time.

• Sellers can more effectively engage buyers by leveraging Showpad to more efficiently prepare for and personalize sales presentations. Sellers can easily share the most relevant content with buyers from any device and collaborate with all stakeholders in one branded location
• By tracking their buyer’s level of interest through Showpad insights, sellers can optimize their performance, shorten their sales cycles, and have increased visibility into buyer intentions
• Sales leaders can identify and replicate their top sellers’ behavior to scale success, decreasing the overall long-term cost of sales
• Marketing can leverage our bottom of funnel insights and buyer insights helping marketing identify the content and experiences that engage buyers and drive revenue
• Administrators can support content management and distribution of content as well as sales training efforts at scale from one unified platform, decreasing the administrative burden of launching and maintaining a Sales Enablement program