Events
Feb
27

Sales Enablement Summit - Copenhagen

Implement Consulting Group Office

Sales Enablement Summit - Copenhagen

How to close the worrying gap between buyers and sellers

Providing the best buyer experience is the one factor that truly differentiates sellers. According to Sirius Decisions, 82% of B2B buyers make a purchase based on experience, ahead of price and product. However, digitalisation means buyers have more vendor information in their hands than ever before.

So, how do you differentiate in a crowded market?

Join our event to hear from Edward Millington-Jones, responsible for British Airways’ B2B selling systems, metrics and reporting and Annisette Martini Jørgensen, International Marketing Division at Maersk Drilling. You’ll get insight into the delivery of their technical solutions for Global Sales Strategy enabling better customer engagement.  

You will also hear first hand from Showpad and Implement Consulting Group on how we focus on accelerating customer experience by focusing on optimising marketing and sales effectiveness.

Don’t miss the must-attend event for every Sales & Marketing professional.

 

 

At this event, you’ll: 

  • Learn about effective Sales & Marketing collaboration
  • Understand how to gain customer insights through analytics for better engagement
  • Transform sales through innovative coaching and training 

You’ll benefit if you want to:

  • Improve sales and marketing alignment
  • Enhance customer experience
  • Differentiate and grow market share

 Reserve your seat now. Places are limited!

Date and Time
8:00 am
Location
Strandvejen 54, 2900 Hellerup, Denmark

Schedule

08:00
Registration & Breakfast
09:00
Welcome & Introduction
Iain Masson, Sales Director Enterprise UKIN, Showpad
View Bio
09:15
Inspiration and insights on Winning business with Sales Enablement
Iain Masson, Sales Director Enterprise UKIN, Showpad
View Bio
René Birk Jensen, Management Consultant and Partner, Implement Consulting Group
View Bio
09:45
Customer case study - Maersk Drilling
Annisette Martini Jørgensen, Marketing Manager International Division, Maersk Drilling
View Bio
10:15
Coffee break and networking
10:45
Customer success story - British Airways: Sales And Marketing Success
Edward Millington-Jones, Sales Enablement Manager, British Airways
View Bio
11:15
Break-out sessions
René Birk Jensen, Management Consultant and Partner, Implement Consulting Group
View Bio
Annisette Martini Jørgensen, Marketing Manager International Division, Maersk Drilling
View Bio
1. Sales Enablement Demo
2. Customer Journey Maersk Drilling
3. Change Management
11:55
Summary and close of the event
12:00
Networking and light lunch

Register today to define your sales enablement strategy

Space is limited. Registrations are confirmed on the first come – first serve basis.