Sales Enablement Summit - Copenhagen

Implement Consulting Group Office

How to close the worrying gap between buyers and sellers

British Airways: Sales & Marketing success story boosting buyer experience

Providing the best buyer experience is the one factor that truly differentiates sellers. According to Sirius Decisions, 82% of B2B buyers make a purchase based on experience, ahead of price and product. However, digitalisation means buyers have more vendor information in their hands than ever before.

So, how do you differentiate in a crowded market?

Join our event to hear how British Airways and Implement Consulting Group aligned their Sales and Marketing teams to optimize the buyer experience. You participate in inspiring discussions, learn best practices, and network with industry leaders.




At this event, you’ll: 

  • Learn about effective Sales & Marketing collaboration
  • Understand how to gain customer insights through analytics
  • Transform sales through innovative  coaching and training 

You’ll benefit if:

  • You hold a leadership position in either Sales or Marketing
  • You want your Sales or Marketing team to excel in what they do
  • You’d like to stay or become a market leader in customer engagement

Don’t miss this must-attend event for every Sales & Marketing professional. Reserve your seat now. Places are limited!

Date and Time
8:00 am
Strandvejen 54, 2900 Hellerup, Denmark


Registration & Breakfast
Welcome & Introduction
Iain Masson, Sales Director Enterprise UK , Showpad
View Bio
Closing the gap between buyers and sellers
Iain Masson, Sales Director Enterprise UK , Showpad
View Bio
Inspiration and insights on Winning business with Sales Enablement
René Birk Jensen, Management Consultant and Partner, Implement Consulting Group
View Bio
Customer case study - TBC
Coffee break and networking
Customer case study - British Airways: Sales And Marketing Success story boosting buyer experience
Break-out sessions - TBC
Summary and close of the event
Networking and light lunch

Register today to define your sales enablement strategy

Space is limited. Registrations are confirmed on the first come – first serve basis.