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Purchasing decisions are increasingly being made on the move; the customer wants to enter into a dialogue with the company and have a say in decisions before making a purchase – ideally live, at any time and across all communication channels. But most companies are already one digital step behind their customers. Marketing can not afford to miss the digital transformation. But how do you bring together individual content from sales discussions, CRM, social media or email flows? How does the interactive symbiosis between marketing, sales and IT work so that big data, its analysis and relevant customer journey KPIs can guarantee optimal customer dialogue and sales? Identifying a suitable digitization strategy can help. First of all, it is important to be present at the so-called “touchpoints” (blogs, apps, social networks, etc.) with crucial product information. Digital visibility is critical to success for companies.