Manufacturing
Sales Enablement

The global manufacturing market includes 100s if 1000’s of players, making it one of the most intensely competitive industries.

Most manufactured products are produced according to precise specifications because they are intended for a very specific purpose, perhaps as a component in a finished product or service.  As a result, many manufactured products are nearly identical across manufacturers.

In an industry that once thrived on face-to-face selling, manufacturing companies now somewhat lag behind other markets in adapting to a digital buying and selling environment. And yet accurate, efficient and consultative digital selling is exactly what today’s manufacturing buyers expect.

Most manufacturers sell through direct sales teams as well as through independent sales reps and distributor networks. It can be extremely difficult to keep your content in the sellers’ hands, for effective and on-brand selling.

Manufactured product offerings are vast in number and constantly changing.  And most independent sales teams are repping 1,000s of products from dozens of manufacturers.  How can a sales team repping 1,000s of products tap into your sales content at the right time and in the right channel?

Just as the manufactured products themselves change, so do spec sheets, pricing, installations, and applications.  And yet sales content must be current and accurate at all times.

Turnover among sales ranks is a reality in today’s market, making self-guided, interactive, on-the-job training all the more important.

How do you measure the effectiveness of marketing with your direct and indirect sales teams?  What’s working and what’s not? What’s worth investing in?  These are largely unknown in a paper-based sales and marketing environment.

Limited marketing and sales budgets are a reality in every industry and especially in the highly competitive, price-sensitive manufacturing sector.

In a market of commoditized products, the buying experience is often the single most important differentiator from the competition. Doing so cost-effectively and successfully is the challenge.

Showpad makes it super easy to ditch the paper. We help your manufacturing sales reps find compliant and accurate content when they need it.  And this digital content can include high impact “experiences” like 3D models and mappers that bring the products to life for your buyers.

With extensive product lines and a constantly evolving competitive landscape, continuous training for manufacturing sales teams is essential for success. With Showpad, marketing can continually share digestible, branded information on new or updated products to ensure that sales is informed and ready to sell at all times. And ongoing learning opportunities and training on complex products will help to instill the kind of seller confidence and competency needed to win deals.

Showpad equips your sales reps to present 3D models, mappers, product specs, videos, and other memorable content over email and in digital rooms. Showpad also gives sales teams the tools to tailor each pitch to their buyers, throughout the buying journey.

Only 12% of manufacturing marketers believe they’re successful at tracking the ROI on their efforts to turn their content into sales. Showpad lets marketers easily share collateral with sales and measure exactly how much revenue each piece generated. This helps marketers make decisions based on measured performance and continually deliver content that will resonate with customers and help close deals