Marketing Pitch Examples

As you’re brainstorming marketing pitch ideas, it’s important to include a framework that supports the environment in which buyers are operating. 

Get out of the buyer’s way: Optimize the learning experience

Buyers now operate in hybrid, on-site, and remote environments. They learn about new solutions across multiple channels and touchpoints. Sellers can reduce friction across all buying channels by aligning content to the conversations they’re having with buyers. 

The buyer is in control, so let them own their journey. We call this frictionless selling. It starts with getting your go-to-market team prepared with the right information then removing barriers throughout the selling process. 

For example, a Shared Space or “digital deal room” lets buyers and sellers exchange information and collaborate without endless email threads and attachments. When it’s time to follow up with a buyer, sellers can lean on engagement insights within Shared Spaces to create a tailored follow-up that addresses any outstanding concerns and meets the buyer’s expectations. 

On the seller’s end, it’s about making the most helpful content as accessible as possible—that way they’re ready when a buyer does raise their hand. 

Be there when they need you: Optimize the buying experience

More often than not, buyers recognize when a seller is reaching out with tired, boring content or a canned, copy-pasted response. 

Consider that 85 percent of buyers will open a piece of video content, but ignore any other type of content. At the same time, sellers that break through email inboxes with personalized video content see 3x greater response rates. 

Buying experiences tailored to buyers’ needs, timing, and preferences are going to be more effective. To do this well, you need to promote the right content at the right time, replacing low-engagement selling tools like static emails with interactive, visual content like personalized videos that engage the buyer. 

“Producing tailored content faster and interacting with more buyers means we can guide the customer through the buying process,” Tjeerd Veninga, Head of Sales Enablement at MessageBird, told us. “It really is a partnership between buyers and sellers involving frequent communication across Slack, email, Zoom, and calls.”

According to Tjeerd, a differentiated buying experience is one of the best ways to stand out from the competition. And an exceptional buying experience is an interactive buying experience. 

Give your sellers the tools they need: Optimize the selling experience

Your selling team needs training strategies that go beyond in-person learning experiences and face-to-face meetings.

• Think mobile
• Think digital
• Think on-demand
• Think setting your reps up for success 

As with modern buyers, today’s increasingly remote and hybrid go-to-market teams want more control of their training so they can learn flexibly, move faster, and sell smarter. Technology makes this possible through on-demand development, like live training, video, text, and interactive eLearning. 

Sellers also need ways to follow up quickly and answer questions from prospective buyers in a way that’s timely, relevant, and contextual. They’ll need access to information for new prospects, existing customers, or upselling scenarios as well as a consolidated space to find relevant, effective content they can personalize to their buyer’s needs and journey. A collaborative environment (whether it’s a shared Drive, group chat, or Shared Space) will help your selling team stay connected and collaborative. An informed and repeatable selling experience is crucial to ensure sales effectiveness. But repeatability doesn’t mean formulaic in the traditional sense—it means building processes that empower sellers to deliver the right content to buyers in the moments that matter.